On The Shelf- Acme California Pale Ale by North Coast Brewing

So after running the On The Shelf section of the blog for a little while now you’re probably starting to notice a trend, girls. I like hand-drawn pin-up style girls. I have a Bill Ward and Gil Elvgren book as well as a set of original Vargas girl playing cards. For the most part they are tastefully done, classic images of a different age. It’s just a style I’m a fan of, so whenever I see a bottle that uses that style of label I’m going to buy it or someone is going to buy it for me which was the case with North Coast Brewing’s Acme California Pale Ale.


For starters it was a really nice beer. It has won a bunch of awards at beer events, if that means anything to you when selecting a brew. The site describes it as easy-drinking and clean-tasting beer and that is certainly true. Normally that is the sort of hyperbole I don’t buy into with beer, but it was surprisingly so with the Acme California Pale Ale. I also find few beers refreshing, but the Acme was. In fact, I think I’m fast discovering that Pale Ale’s are my favorite sort of beer. The beer had a great color and it wasn’t too heavy to drink, particularly as I had with a meal.

The Acme label itself, according to the North Coast website, is one of the oldest with a heritage dating back to the 1860s in San Francisco. It’s cool to see a label acknowledging the history in that way. There are actually two beers being made under the Acme brand at North Coast, the California Pale Ale and the California India Pale Ale.

Down to the label. The focus is the Acme girl. Classic marketing girls get me every time. There’s also a great reason to use it given the heritage nature of the Acme label. She’s got a great smile and I love the way her hair flies out as she’s swinging through the air. It’s quite an odd picture when you think about it, why is she swinging on a rope drinking a beer? Then I think to myself, why haven’t I swung on MORE ropes while drinking a beer?


I like the way she swings and drinks so easily, and in one of those weird marketing ways it signifies how easy the Acme California Pale Ale is to drink. It goes down so well you could drink it while swinging on a rope.

This is a seriously good package. Not only is the label eye-catching and well designed, particularly given the heritage nature of the label, but what’s inside the bottle is just as good.


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