On The Shelf- Rocland Estate’s Chocolate Box GSM

On a trip to Paris I was force fed red wine. The people I met and stayed with looked at me with complete confusion when I mentioned I’d never drunk red wine and they quickly remedied the situation. They informed me that it was something that you needed to keep at to develop an appreciation for the flavor and I’ve taken that advice and run with it, never turning down an opportunity to have a glass or two (or three) of red. While I enjoy a glass of red I have no idea what I’m doing when it comes to selecting wine, but luckily winemakers are some of the most adventurous and inspired when it comes to developing their labels. This bottle of Chocolate Box GSM is a prime example and while I couldn’t keep the bottle because it was a gift I purchased for someone else it will certainly be taking a place On The Shelf very soon.


The Chocolate Box GSM is a blend of Grenache, Shiraz, and Mataro from the Barossa Valley and made by Rocland Estate who are based in Nurioopta, South Australia. The dominant flavors are chocolate and cherry with a bit of spice and vanilla. The maker states that it leaves a “persistent, lingering silky finish.” Normally I wouldn’t read much into a description like that but I was surprised to find the wine went down very smoothly and in fact did have a persistent aftertaste that left a really nice, silky taste in the mouth. Needless to say the bottle did not last very long.

The label is very nice. I’m a sucker for a pretty lady and the one on the GSM is gorgeous. She reminds me of the Elvgren girls of the 40’s and 50’s as she has that very classic look. She’s not in a revealing pose or anything, we actually only see her from the shoulders up, but she just has a nice smile and its a real classy image. I also appreciate that the image of the girl is also used on the seal near the top of the bottle. Its just a nice touch that you often don’t see. The color pattern and the font for the label are also very good. Chocolate Box is written clearly, in bold and really stands out due to its simplicity. The red also makes a bold statement.


I have to say though, the people at Rocland Estate are a devious lot. Each bottle of the Chocolate Box range has a different girl on the label, which means that not only am I going to have to purchase another bottle of this delicious GSM but I’m also going to have to purchase the complete range of Chocolate Box wines so I have the whole set.


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