On The Shelf- East 9th’s Fog City Red Sangria

Standing at the bar of local establishment The Colonist the girl asked me what I wanted to drink. Scanning the fridges that lined the wall I was struck by the image of a girl, draped in a white sheet with her hand entwined with that of a tentacle of unknown origin against a dark red/maroon background. I didn’t even know what it was, but I just pointed at it and said to the girl “That one.” In response the girl said something about how it was new and she hadn’t tried it yet, but I was just captivated by the image on the bottle. It turns out I’d ordered a bottle of Red Sangria and was to be treated to a drink as delicious as it was beautiful.

fog city

The Fog City Red Sangria is made by Australian brewer East 9th. They operate under the ethos of the free movement from San Francisco, popping up across Melbourne to let lucky customers sample their latest offerings. The Red Sangria is “made from the ripest of red wine grapes and blended with natural citrus fruit flavours”. Pouring it into the glass it had an amazingly dark and deep red colour.

fog city 2

My previous experience with sangria was limited to a homemade variety at a friends party. The balance was terrible and drinking it was a courtesy to the host all the while my liver and taste buds were screaming at me to stop. As a result I approached this bottle of Fog City with some caution, but it was completely unnecessary. At first the drink was very dry, but after letting it sit on my tongue I was treated to a sweet, fruity flavour that was very nice and quite refreshing. After that first mouthful the rest of the very large bottle was gone rather quickly.


Even today, after having the bottle for sometime, the gaze of the girl still captures my attention as she sits on my shelf. Who is she? What is she doing? I want to know more about this person and she’s just a drawing on a sangria bottle! I think that’s when you know you’ve crafted a truly remarkable label for a truly remarkable drink. On The Shelf it goes!


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